Super Bowl Chinese Restaurant Re-brand
Branding / Signage & Menu Design 


Brisbane based Chinese restaurant Super Bowl is an established business located in the heart of Fortitude Valley, the city's entertainment precinct and home to a thriving nightlife scene.
With the new pressures from COVID on the hospitality industry and the near extinction of Brisbane's nightlife scene, it was time to relaunch Super Bowl into the increasingly challenging world with a fresh modern feel to help distinguish them from their competition throughout the Valley's China Town.
Super Bowl is keeping the tradition and love of Chinese food alive with their vibrant atmosphere and the use of large round tables and Lazy Susans, encouraging shared food around the table. These are some of the key values I have expressed throughout the re-brand.

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